How to optimize account structure in an era of automation
Automation has dramatically changed Google Ads and the other big ad platforms in recent years.In many ways, automation has made...
Month: April 2022
Microsoft Advertising brings cash back incentives to ads
Microsoft Advertising this week announced several new features at their yearly summit event, Microsoft Advertising Elevate 2022. The announcements include:Cash...
LinkedIn is rolling out a new website link feature
LinkedIn is adding links on profiles that have enabled creator mode. The goal is to increase visibility for a creator’s...
Google lets users limit three more types of ads on YouTube, GDN
Google is giving users the option to see three more types of ads less often:Pregnancy and parenting.Dating.Weight loss.The company today...
CodeFuel awarded ‘Global Supply Partner of the Year’ by Microsoft Advertising
CodeFuel was among Microsoft Advertising’s distinguished regional winners in EMEA before being selected as their 2021 global partner. This prestigious...
Google Ads API v10.1 is now available
Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months...
Google, Microsoft report strong search ad revenue growth
Search advertising revenue grew in the most recent quarter for both Google and Microsoft. Last night, Alphabet released its Q1...
How the Google Ads extensions upgrade may impact your accounts
The Google Ads upgrade of all extension types (with the exception of Location and Image extensions) will be completed this...
Performance Max campaigns gain New Customer Acquisition goals
Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition...
You’re interested in ABM but what will it cost?
You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will...
