Core Web Vitals scores improving for top-ranked sites 
Why SEO must start with strategy, planning 
Virtual environment optimization (VEO) is coming. Ready for it? 
TikTok commits to updating ad policies to better align with EU rules 
Twitter launching Branded Likes 
Google increases Local Search Ads review requirements
Last week Twitter user Len received an email from Google Ads notifying him that starting on June 30, some of his client’s...
Google aware of Performance Max Product Listing tab date comparison bug
Last week Twitter users Chris Ridley and Christopher Bell spotted a bug in the date comparison reporting tool in the...
Google updated guidelines for product variants pages and rich results
Google updated the product rich results support page to add details around how these rich results can be used for...
Drive performance and better digital customer experiences
Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels....
How to measure the value of SEO with CTR
“I see clients, again and again, having to evaluate the value of making this change over that change at the...
The LinkedIn Funny emoji is here
LinkedIn has finally added one of the most requested features. The Funny emoji started rolling out to LinkedIn users at...
Spotify commits to brand safety for podcasts
Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be...
Pinterest introduces Idea ads and paid partnership tools
Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag...
How to use Audience manager for better insights and optimization
Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have...
How to improve E-A-T with semantic search
“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting...