Core Web Vitals scores improving for top-ranked sites 
Why SEO must start with strategy, planning 
Virtual environment optimization (VEO) is coming. Ready for it? 
TikTok commits to updating ad policies to better align with EU rules 
Twitter launching Branded Likes 
How to train entry-level SEO hires so they can contribute right away
Entry-level in the SEO world can mean many things. It may mean that candidates have little to no experience. Or...
Google testing new featured snippet layouts
Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally,...
4 things to learn about paid search from The North Face
Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online...
Microsoft to implement advertiser identity verification
To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program. Rising threats. The...
Using digital PR to earn links and rank for your target keywords
So what comes first, the chicken or the egg? Links continue to be an important organic search ranking factor. However,...
Google Search Console testing compare feature in performance reports
Google is testing a new compare feature in the Search Console performance report. This compare feature seems to allow you...
Search marketers agree: automation the least favorite part of PPC
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any...
Webinar: Protect your PPC spend against ad fraud
By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your...
Apple’s ad business may reach $6 billion by 2025
JP Morgan lead analyst Samik Chatterjee thinks Apple could bring in $6 billion in revenue from mobile advertising in 2025....
How to find the balance between creativity and automation in PPC
Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging...