Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
Apple Search users will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or...
Shifting
Shifting to Google Responsive Search Ads: 3 must-know tips
There will be a significant change on June 30. That’s when Responsive Search Ads (RSAs) will become the dominant ad...
